Kanaha Kai Maui is a retail and rental shop right on the most popular beach on Maui. They rent surfing and windsurfing equipment. Recently the SUP (Stand Up Paddle) popularity has gained great momentum in their rental fleet. Because of this they wanted their own SUP paddle design with branding on it. This design is a 90% carbon composite construction, made in China. BIC sports has adopted the design and now sells it in a glass composite construction with an aluminum shaft.
Lots of R&D, testing and detailling work, 3D CAD model for virtual testing and mold making.